Gonewild and NYEric, it's called white balancing. This is done with all cameras and video equipment before shooting any sort of footage/pictures. You might want to look at your camera's instruction manual to see if they have a section on white balancing to help you find the proper buttons in your specific models.
No not "white balance". Don't confuse white balance with exposure.
White balance is different. White balance is when you adjust (correct) for the color of the light source. The +/- is exposure compensation.
When you adjust the white balance the color tone of the picture is changed in a red or blue direction to give your image the color as if it were in natural daylight.
If you adjust the exposure compensation the intensity of the light is changed. Moving in the "-" direction makes the image darker and moving in the "+" direction makes the image lighter.
It the case of a light colored flower against a black background the camera light meter wants to adjust everything in the picture to a medium grey color. That means it tries to make the blacks lighter and the whites darker. Since the black background occupies a larger percentage of the area of the picture the camera thinks it is more important so it adds light to the picture. This added light causes the flower to become too bright and blown out. The solution is is use the "-" button to tell the camera to remove light. You control the amount of light removed until the flower has the correct exposure by darkening the flower. When you darken the flower you also darken the background at the same time. (a darker background is what you wanted in the first place).