It is a means for the taxonomist to honor or recognize someone who contributed to or supported their work. Traditionally, in the days of the large scale plant hunters it would often be a financial backer. Now it is more likely to have less monetary motivation.
One reason to avoid using var. album (more commonly forma album now since it is usually a minor genetic difference within a population) is that prior informal, not validly published use of the term can cause confusion, perhaps even invalidate a publication.
Or, if the albino plants actually are a discrete population that may also vary in other traits, focusing on the albino characteristic would trivialize the true nature of the variety.
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