With auxins, bean seedling root growths is frequently used as an indicator. In the following study, they compared effects of several seaweed extracts on mung bean roots at several concentration. It is basically quantifying the concentration of bioactive hormones in different product. It included Kelpak (=KelpMax) and Maxicrop (and other less available products in the US).
Stirk, W.A. and Van Staden, J., 1996. Comparison of cytokinin-and auxin-like activity in some commercially used seaweed extracts. Journal of Applied Phycology, 8(6), pp.503-508.
Kelpak appears to cause the most root growth at extremely high concentration (25 roots at 20% v/v). At around 1% concentration, MaxiCrop and Kelpak didn't differ much (around 12 roots). Indeed, they don't differ much below 2% or less. 1TBS/gallon is 0.39%.
With many plant hormones, when you give too much, the response could be opposite. This has been seen in MaxiCrop. Maximum is achieved at 1%, but beyond that, the beans produced less roots (than at 1%). But in other products (including Kelpak), this reduction in response didn't happen until really high concentration (10-20%). One thing to note is that the sensitivity of plants (i.e. the optimum concentration) to hormone is somewhat species specific. Actually different tissues has different optimum response (e.g. root vs shoot).
If you want to take a look at the paper, you can pm me your email.