That is a peloric, with 3 pouches. If the trait is consistent it might be worth something to a collector. Think peloric Phals and splash petal Catts. They are somewhat more attractive forms of peloric flowers. I would guess it will fetch a high price.
In Asia actually, nowadays they ask to see 2 pics of the bloom to pay a high price. It is possible to have peloric after treatment with carbamate insecticides, I god quite a few at a time with Temik, maybe 4 peloric in a year. The following bloom were normal.
It looks like what Picasso might have bred if he had been an orchid breeder. Beauty: "is in the eye of the purchaser". Not everyone likes or understands Picasso paintings either. For the record, I would'nt want it in my collection but I would have a Picasso.