It's part name recognition, part what it brings to the table. Hellas is one of those magic breeders that often makes progeny that are better than itself. It adds vigor, (often) fertility, and tends to do both what you hope it will do and, more importantly, not do what you hope it won't.
Hellas crossed to a big white will produce a good percentage of cream, speckled, and pale pink progeny that keep the form of the white parent. A few may even bloom white, but with improved flatness.
That said, most of those flasks are overpriced, some severely so. 220,000 yen? (About $1600 or $100 per seedling in flask) Get real.